5 Cameras, 4 artists, 1 new Volkswagen Up! Get behind the wheel for #Li5tenup!
Mediacom South Africa launches the new 5 door Up! Using indie artists and some of the most edgy content to be seen| May 13th, 2016
The new five door Volkswagen Up! was launching in South Africa and our target audience were the millennials of today, for whom the traditional TV and press route didn’t work.
We needed to create something edgy, something close to their heart and in their neighbourhoods. We got South Africa’s most famous indie artists to come together and jam on topics submitted by our fans.
The venue for these jams? Inside the new VW Up!
As the team drove around some of South Africa’s most artsy and cultural hoods they created some of the most insane content seen in South Africa.
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