A GREAT IDEA DESERVES A GREAT AUDIENCE

WE DON’T JUST CREATE CONTENT – WE KNOW HOW TO PUT CONTENT TO WORK

That’s because MediaCom Beyond Advertising sits at the heart of MediaCom – the Content & Connections agency. It means everything we do is connected. Content only achieves its potential when it is designed, managed and integrated within every other element of a communications system.

MediaCom Beyond Advertising is global and growing fast – over 600 people in 42 countries. We focus on three key areas: content strategy, content creation and content distribution.


Strategy

Different content serves different consumer needs. But the best content is consistent and continuously reinforces brand equity.

As content creators our task is to ensure consumers choose our content above everything else that is vying for their (finite) attention. Our strategic framework, the 3 ‘i’s, outlines three main varieties of content that are designed to do just that: Inspire, Inform and Involve.

Creation

We’re no longer a team of single discipline experts sitting in silos in linear work streams, but a growing team of world-class creators, writers, producers and coders with multi-disciplinary backgrounds, collaborating and innovating in everything we do.

We are multi-platform creators, producing great content and taking it to where our audience is.

Distribution

Whether through the optimization of owned-channels, influencer outreach or content syndication - delivering the right message to the right audience at meaningful scale is in our DNA. Historically this has been exclusively via paid media but a tailored organic distribution approach is now a vital part of any communication system.