Why collaboration is vital for content marketing to deliver amazing results Why the future of advertising is human Although technology is changing our world, its still a world populated by real life people. This means businesses need to increasingly consider their role in society in order to be successful... Three reasons why media agencies are the future ‘Love your car’ with Shell and The Telegraph MediaCom appoints Simon Jarosz as new Creative Director, as Shelby Craig sets up specialist division in L.A. A global expansion of MBA sees Craig return home to L.A, as Jarosz takes over national role based in Sydney. What we can learn from Jess Ennis-Hill and Usain Bolt about pitching for new business SEE HOW THE WORLD CHAMPIONSHIPS HAS INSPIRED OUR MBA CONTENT LEAD, SUSIE DABBS, AND MADE HER REALISE THAT PREPARING FOR A PITCH IS A LOT LIKE PREPARING FOR A SPORTING EVENT.. MediaCom named Agency of the Year at the 2015 M&M Awards MediaCom also picked up another six wins and two highly commended at the global awards... I Am Different with Nikon and Factory Media MediaCom & Queensland Government heightens urgency of fire safety with a new life saving campaign MediaCom and Queensland Government have teamed up to help make sure Queensland residents are safer in their homes... Insight Work that Works Rugby World Cup - What does it mean for brands? Scope, Channel 4 and MBA present 'End the Awkward' 'I Can Hear Things Others Can't' Silent Disco with Sony MBA & Biore create a spa haven for Splendour in the Grass festival go-ers MediaCom & Biore create a spa haven for festival revellers Why defining the role of branded content is so vital Content. Everyone’s talking about it, lots of people are doing it, but only a handful are doing it well... New brief? Why not embrace your inner hipster Have you heard that joke about Hipsters? You know the one... "Why does a hipster always burn their mouth when they drink coffee? Because they drank it before it was cool..." MBA shortlisted for a host of awards at the 2015 M&Ms Cannes Lions 2015: MediaCom Beyond Advertising picks up three awards What does native content mean? Periscope: how brands can harness live streaming in an on-demand world Following on from our successful Periscope activation with Selfridges, we take a look at how live streaming can help brands tell their story… Taco Bell Canada Launches the Quesarito in Epic Style 'Three things’ with Morten Kristensen and MBA Denmark: distribution, programmatic and the Chicago Bulls MediaCom Denmark CEO, Morten Kristensen, talks about the challenges that 2015 has presented – including how best to distribute the great content we produce and how to get over the Chicago Bulls losing in the NBA Playoffs… The Festival of Media Global Awards: MBA picks up five wins It was a successful evening in Rome for our teams from Germany, Norway and Australia... How the Royal birth and General Election played out on Twitter Vanessa Mullarkey takes a look at the brands that jumped on the week's biggest bandwagons and those that just jumped the shark… The Festival of Media Global Awards 2015: MediaCom gets 35 nominations MediaCom are up for 35 awards at the 2015 Festival of Media Global Awards in Rome MBA launches GSK's first brand-focused media partnership The Salon Revisited: the key insights from our SXSW fringe event MBA Australia bag two awards at the Festival of Media Asia Pacific Following a brilliant 2014 in Australia, MBA have begun 2015 where we left off by winning two awards for our work with Queensland Heath and beyondblue… ‘Three things’ with Gemma Hunter and MBA Australia: success, innovation and shoes! Executive Creative Director and Head of MBA Australia, Gemma Hunter, discusses becoming BEfest's 2014 Content Marketing Agency of the Year, an innovative Audi campaign and her life outside of work... The Salon: day two highlights featuring Sir Martin Sorrell, Alex Da Kid and more The Salon: highlights from day one with Dazed, Spotify, Vice and Yahoo! The Salon: Shia LaBeouf, Nastja Säde Rönkkö and Luke Turner present #FOLLOWMYHEART Metamodern performance art piece transmits LaBeouf's heartbeat for six straight days The Salon: why all of our clients will benefit from our SXSW fringe event James Morris: Welcome to the new-look MBA site Sony Mobile partnership with Time Out and The Guardian challenges you to ‘Run Your Way’ MBA and SXSW: demystifying content and taking our own advice MediaCom Beyond Advertising is taking up residency at the SXSW Festival in Austin this March, with an innovative series of presentations and performances. MBA Australia uses real life stories to show the ‘transformative’ effects of a Princess Cruise E.ON Winter Living – A partnership with Sarah Beeny Authenticity - the key to great music and brand partnerships We met up with Boiler Room's Blaise Belville at Protein's Music Forum where key themes such as authenticity were explored. Mediacom USA – Ad Age 2015 Media Agency of the Year What makes a great fashion event? Champagne and social media Siemens – The Ultimate Dinner Party Bose's Urban Conductor and why brands are getting more ambitious with content Why 2015 will be the year of content… with measurable results MediaCom Beyond Advertising Global Head, James Morris, explains why content in 2015 needs to deliver on both creativity and results Tom Curtis: why ‘Content + Connections’ will make 2015 the best year yet for MBA UK 'Three Things' with James Morris: the Cristal Festival, the future of content and Christmas shopping Sony Urban Z3xplorer – Mediacom Beyond Advertising France What will the world of content look like in 2015? MediaCom Beyond Advertising produces #SonyGreatestParty Moby: “Hi-Res Audio is about getting music to a better place”