OFCOM & product placement: how has the industry fared?

It’s nothing new. Rumour has it that Jules Verne, the 1873 author of ‘Around the World in Eighty Days’ was lobbied hard by transport and shipping companies, keen to get a mention of their services on the most influential platform of the day, the book. Fast forward to the present day and product placement is a regulated business proposition. In 2011, UK regulations were relaxed by OFCOM. Eighteen months on, and having worked on a variety of placements with clients, what have we learnt? Chris Fuller, Mediacom Beyond Advertising’s Broadcast Sponsorship Associate Director bought us up to speed. Chris, clarify … Continue reading

Beyond 2013: our global client event

Where to begin to describe the excitement, the exhilaration and most significantly, the sheer inspiration of our first MediaCom Beyond Advertising global client event? It was pretty awesome. Does that cover it? No? Ok, here goes. ‘The next five years will hold more change for the advertising industry than the previous fifty did’. James Morris, Head of Mediacom Beyond Advertising EMEA began. ‘It’s no longer enough to bombard our way into culture; we must become a part of it’. The purpose of our day was to dig into these words and present insight. Everyone enjoyed our first guest. … Continue reading

Beyond 2013 – a Twitter story

Formula E racing car

Announcing our partnership with Formula E

Today the FIA Formula E Championship has named MediaCom as its agency of record, and MediaCom Beyond Advertising will be at the heart of the action. Formula E is an incredibly exciting new initiative that will see fully-electric cars racing on 10 street circuits worldwide from 2014. Working hand-in-hand with MediaCom Sport, we will be providing brands with the opportunity to partner with the championship and leverage the unique link between sport & sustainability through activation and content. In the words of our Global Head of Sport, Marcus John: “We are honoured to be part of the world’s first all-electric racing … Continue reading


‘The Proxy’ wins a Marketing Week Award

We’re thrilled to have had our work for Dell’s Alienware brand recognised with a Marketing Week Engage Award for Best Gaming & Entertainment Campaign. The campaign had content at its heart, with an original web series – ‘The Proxy’ – commissioned from our good friends over at ChannelFlip and starring YouTube legend Ashens. You can see a case study on the project by clicking here  

prof green

Beyond 2013…a big thank you

Can we say a big THANK YOU to our clients for joining us for our Beyond 2013 event yesterday, to our speakers for the amazing sessions they curated and presented and our sponsors, AOL/Be On, Yahoo! and YouTube? We’ve already had a fantastic response to the sessions and the content they covered. We’ll be posting features, videos and links to our event in the coming weeks but for the moment, you can see the twitter stream of the day here & here and both Sir Martin Sorrell and David Shing’s sessions have had great … Continue reading


MediaCom Beyond Advertising event line up

Excitement is building as we prepare to host our live event, ‘Beyond’, tomorrow, May 21st. The invites have gone out, the venue is booked and most importantly, we have a stellar line-up of speakers waiting to discuss, debate and examine exactly why we all need to look beyond advertising. Professor Green & Marc Robinson: Convergence and Collaboration. When brands and entertainment meet new media We are delighted to host musician Professor Green alongside Universal Music UK Marc Robinson, MD, (Globe, Creative and Commercial) at 9.45am. As the dynamics of the music industry change, so … Continue reading