‘Three things’ with Gemma Hunter and MBA Australia: success, innovation and shoes! Executive Creative Director and Head of MBA Australia, Gemma Hunter, discusses becoming BEfest's 2014 Content Marketing Agency of the Year, an innovative Audi campaign and her life outside of work... The Salon: day two highlights featuring Sir Martin Sorrell, Alex Da Kid and more The Salon: highlights from day one with Dazed, Spotify, Vice and Yahoo! The Salon: Shia LaBeouf, Nastja Säde Rönkkö and Luke Turner present #FOLLOWMYHEART Metamodern performance art piece transmits LaBeouf's heartbeat for six straight days The Salon: why all of our clients will benefit from our SXSW fringe event James Morris: Welcome to the new-look MBA site Sony Mobile partnership with Time Out and The Guardian challenges you to ‘Run Your Way’ MBA and SXSW: demystifying content and taking our own advice MediaCom Beyond Advertising is taking up residency at the SXSW Festival in Austin this March, with an innovative series of presentations and performances. MBA Australia uses real life stories to show the ‘transformative’ effects of a Princess Cruise E.ON Winter Living – A partnership with Sarah Beeny E.ON Energy needed to show consumers that they were ‘on it’ and ‘genuinely helpful’ around everyday life and not just energy usage... Authenticity - the key to great music and brand partnerships We met up with Boiler Room's Blaise Belville at Protein's Music Forum where key themes such as authenticity were explored. Mediacom USA – Ad Age 2015 Media Agency of the Year What makes a great fashion event? Champagne and social media Siemens – The Ultimate Dinner Party Bose's Urban Conductor and why brands are getting more ambitious with content Why 2015 will be the year of content… with measurable results MediaCom Beyond Advertising Global Head, James Morris, explains why content in 2015 needs to deliver on both creativity and results Tom Curtis: why ‘Content + Connections’ will make 2015 the best year yet for MBA UK 'Three Things' with James Morris: the Cristal Festival, the future of content and Christmas shopping Sony Urban Z3xplorer – Mediacom Beyond Advertising France What will the world of content look like in 2015? MediaCom Beyond Advertising produces #SonyGreatestParty Moby: “Hi-Res Audio is about getting music to a better place”