"We’re not going to get a chance to get people to remember much about us"
I have to admit that the below isn’t my theory. Instead it’s based on a compelling article I read by J Walker Smith, the executive chairman of Kantar Futures.
The Festival of Media Global Awards 2015: MediaCom gets 35 nominations
MediaCom are up for 35 awards at the 2015 Festival of Media Global Awards in Rome
MBA launches GSK's first brand-focused media partnership
MBA is Tweeting
Take a look at our take on people's changing relationship with marketing communications.