The war for attention rages on, but have marketers forgotten what they’re fighting for?
In this age of digital distraction, our ability to gain attention has been dramatically compromised. But is ‘branded content’ our saviour? Or our own worst enemy.
Why women’s sport can deliver big results for brands
While it may not offer the scale of many male sports, investing in women’s sport can offer an opportunity for brands to engage with people in more innovative and emotional ways…
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