The war for attention rages on, but have marketers forgotten what they’re fighting for?
In this age of digital distraction, our ability to gain attention has been dramatically compromised. But is ‘branded content’ our saviour? Or our own worst enemy.
How to amplify brand events via social media
Social media is the fastest way to directly engage with your audience. This puts events among your biggest opportunities as a brand. Start seizing them.
MBA is Tweeting