The war for attention rages on, but have marketers forgotten what they’re fighting for?
In this age of digital distraction, our ability to gain attention has been dramatically compromised. But is ‘branded content’ our saviour? Or our own worst enemy.
"We’re not going to get a chance to get people to remember much about us"
I have to admit that the below isn’t my theory. Instead it’s based on a compelling article I read by J Walker Smith, the executive chairman of Kantar Futures.
MBA is Tweeting