Finding Your Thing and Fuelling Your Passion
When creating content, it is key that we ensure that the essence of the brands that we are working with is captured in a way that feels organic. When we collaborate effectively, we can produce work that resonates with the core audience while also driving consideration.
"We’re not going to get a chance to get people to remember much about us"
I have to admit that the below isn’t my theory. Instead it’s based on a compelling article I read by J Walker Smith, the executive chairman of Kantar Futures.
MBA is Tweeting
Good content always captures a brand's essence. Here's how we positioned
as the key to fuelling passions:…