We need ad funded programming to work
JUST BEFORE CHRISTMAS THE FOUR-PART CELEBRITY CYCLING SERIES, TOUR DE CELEB, CAME TO AN END. SMASHING C5’S TARGET RATINGS FOR ABC1S AND 16-34S WAS A GREAT RESULT. THIS WAS, AFTER ALL, AN AFP.
"We’re not going to get a chance to get people to remember much about us"
I have to admit that the below isn’t my theory. Instead it’s based on a compelling article I read by J Walker Smith, the executive chairman of Kantar Futures.
MBA is Tweeting
MBA looks into the use of Ad Funded Programming in a Communications Plan, and why it’s use is of importance:…