The war for attention rages on, but have marketers forgotten what they’re fighting for?
In this age of digital distraction, our ability to gain attention has been dramatically compromised. But is ‘branded content’ our saviour? Or our own worst enemy.
New brief? Why not embrace your inner hipster
Have you heard that joke about Hipsters? You know the one... "Why does a hipster always burn their mouth when they drink coffee? Because they drank it before it was cool..."
Cannes Lions 2015: MediaCom Beyond Advertising picks up three awards
MBA is Tweeting