The war for attention rages on, but have marketers forgotten what they’re fighting for?
In this age of digital distraction, our ability to gain attention has been dramatically compromised. But is ‘branded content’ our saviour? Or our own worst enemy.
What does native content mean?
Periscope: how brands can harness live streaming in an on-demand world
Following on from our successful Periscope activation with Selfridges, we take a look at how live streaming can help brands tell their story…
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