I Am Different with Nikon and Factory Media
To inspire avid smartphone photographers to upgrade to a digital SLR, MediaCom Beyond Advertising partnered Nikon with Factory Media to create an action sports content hub to appeal to its user’s inner-photographer| September 3rd, 2015
With the ever-increasing capabilities of smartphones and editing apps, Nikon are facing the challenge of competing with inferior cameras which are far more accessible. The ability for users to snap pictures on the go, and upload straight to their social community, makes the once desirable DSLR seem a little redundant.
To combat this, Nikon and Factory Media have created a three-month partnership to stimulate avid smartphone photographers with content that could only be captured on a DSLR through passion and living the experience.
To inspire smartphone photographers to upgrade and realise the power of DSLR, Factory Media are creating six pieces of short-form video content. The series showcases a range of action sports from surfing in Cornwall to mountain-biking in Chamonix, telling the story of the photographer behind the lens, exposing the lengths and journeys they undertake to achieve their perfect shot.
The video series is housed on the Nikon and MPora hub with new content released over the course of three months, with teaser 30” edits and shoot images trailing to the hub. Once there, users can watch more content on each photographer including an Essentials video edit, peruse the image gallery from the shoot and read an exclusive interview with the photographer.
Outside of the content, Mpora and Nikon have launched a competition on the hub to find the UK’s next big action sports photographer. Users are encouraged to enter an action sports photo with the #iamdifferentinspire to be in with a chance of being one of five winners securing a top of the range Nikon kit to then be assigned a photography challenge which will give the grand winner the action sports photography trip of a lifetime.
The competition closes 13th November 2015, with the hub remaining live until the end of November. Watch out for the Nikon and Telegraph partnership coming soon.
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