'I Can Hear Things Others Can't' Silent Disco with Sony
The second of three Time Out partnership events as part of the Sony Mobile #ICan campaign has taken place in London…| August 10th, 2015
To highlight the superiority of the Xperia Z3 ’s high-resolution audio, MediaCom Beyond Advertising partnered Sony with Time Out to create a ‘High-Res Silent Disco’ at the historic Wilton’s Music Hall.
More than 320 competition winners attended the Wilton’s Music Hall event from more than 700 entries – as well as journalists, hard core Xperia fans and even the odd celebrity.
The event was picked up across multiple media platforms and saw three DJs using the Sony Xperia Z3 to battle for popularity whilst everyone belted out ballads, hip-hop tunes and indie classics behind the safety of their headphones.
Sony ‘Hear the Difference’ listening booths were also at hand to allow attendees the opportunity to experience High-Res casino Audio and get the chance to win a free cocktail and space in the VIP room with Time Out resident DJ Oliver Keens.
The night came to a close with a spot competition announced to the participants over the headphones calling for the bravest and best dancers to battle it out for a chance to win a handset and headphones on the spot.
This fantastic event showed just how a connected system can benefit clients and generate brilliant coverage.
The third event will be the 48hr movie marathon at the House of Vans in partnership with Rooftop Film Club on the 21st-23rd Aug.
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