MBA Australia bag two awards at the Festival of Media Asia Pacific
Following a brilliant 2014 in Australia, MBA have begun 2015 where we left off by winning two awards for our work with Queensland Heath and beyondblue…| March 27th, 2015
MBA Australia have been awarded gold and bronze awards at the Festival of Media Asia Pacific for two brilliant national behaviour changing campaigns.
We won gold for Best Experiential Campaign, for our work with Queensland Health on their ‘Your Future is Not Pretty’ campaign, while the bronze was claimed for ‘Man Therapy’ with beyondblue in the Utility/Public Service Award category.
‘Your Future is Not Pretty’ focused on make-unders. It showed the future ugliness of smoking and aimed to get vanity-driven teens to not only quit smoking, but to never light up.
Meanwhile, beyondblue’s ‘Man Therapy’, campaign gave Australian men a resource to help them with any problems and to set them straight on the realities of depression and suicide.
Executive Creative Director and Head of MBA, Gemma Hunter, said: “We’re delighted to have won at FOMA.
“Working with clients such as beyondblue and Queensland government on behaviour change campaigns that will have a positive impact on people’s lives is very fulfilling.
“It really shows that great content is the most powerful way to communicate with audiences.”
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