MBA Australia uses real life stories to show the ‘transformative’ effects of a Princess Cruise
Real life passenger stories of friendship, family life and major life events are at the centre of MediaCom Beyond Advertising Australia’s latest campaign for Princess Cruises.| February 18th, 2015
It’s the first Australian-produced campaign for the brand and has been developed in conjunction with Parliament Films. It takes last year’s ‘Come Back New’ campaign and transforms it with a series of online videos highlighting the inspirational and rejuvenating aspects of a Princess Cruise.
Speaking to Campaign Brief, Executive Creative Director & Head of MBA Australia, Gemma Hunter, said: “At MBA we love to get to the heart of a story and enable the viewer to really feel the raw emotion of those we are spending time with on screen.
“These beautiful films let you inside the lives of families and long-term, strong friendships, showing how time spent together with Princess Cruises is truly transformational.”
The three videos currently available show old friends Vince and Bob renewing their friendship while discovering New Zealand, the Ryan family celebrating the 50th birthday of Jeff with Balinese locals, and Gary and Michelle creating some great new memories as part of their 28th wedding anniversary celebrations.
The series is part of an overall strategy from Princess Cruises to show the transformative effects that time spent with friends and loved-ones on the open seas can have on both individuals and families.
The three part series will be rolled out across social media and digital platforms until March 31st 2015.
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