MediaCom Beyond Advertising Canada Presents the Skittles Holiday Pawn Shop
For five days only Torontonians traded their unwanted holiday gifts for Skittles| January 18th, 2016
It all started when Wrigley Canada came across a sad holiday fact; three quarters of Canadians received “bad” or unwanted holiday gifts. What could Skittles do to make the holidays happier?
MediaCom Beyond Advertising Canada, in partnership with Wrigley, BBDO & Harbinger opened up a Skittle’s Pawn Shop at a busy storefront in Toronto’s popular Queen West area. From December 26th – 30th customers were able to bring in their unwanted Christmas presents and trade them in for packs of Skittles! An onsite appraiser Dale the Dealmaker was on hand to tell customers how much their items were worth. Customers that were not able to visit the store were able to get their items appraised online and received a coupon they could use in-store. The excitement continued when customers were joined one day by the popular Canadian YouTube star Lilly Singh (username: iiSuperwomanii) with Lilly’s vlog post The Time I Went to Skittles Heaven reaching over 245,000 views!
Over 52,000 packs of Skittles were given out, resulting is over 13,000 kgs worth of items donated to the Goodwill ReUse Centre in Scarborough.
Check out the Skittle’s Holiday Pawn Shop site here to see what some users traded in: www.skittlespawn.com