Mediacom USA – Ad Age 2015 Media Agency of the Year
Congratulations to Mediacom USA – Ad Age’s 2015 Media Agency of the Year| January 29th, 2015
Following a great year that saw big accounts won and amazing content produced, Mediacom USA has been named as Advertising Age’s 2015 Media Agency of the Year.
Ad Age praised MediaCom USA as part of their annual A-List rankings that celebrate the best marketing and advertising firms based on innovation, creativity and financial performance.
MediaCom were commended for cracking “the code on digital and content by making data drive the work” and “creative thinking and execution that went far beyond traditional media.”
MediaCom USA’s CEO, Sasha Savic said: “We put plans in place where we’d have analytics and data on every single piece of business.
“The whole agency started taking it seriously that the only way to grow and survive in the marketplace is to have uncompromising creativity and science when it comes to data and research.”
This approach helped the agency not only gain a series of massive new business wins, including Anheuser-Busch InBev, Merck, eBay and DSW, but also drove significant growth among existing clients.
The accolade follows a host of big award wins for MediaCom globally, these include:
- Campaign and The Drum Agency of the Year awards for the UK
- Mumbrella’s Agency of the Year for Singapore
- BE Fest’s Marketing Agency of the Year for Australia
- Media & Marketing’s Media Agency of the Year for Poland
- GWA’s Most Efficient Media Agency of the Year in Germany
- India’s Agency of the Year at the Ink Awards
- Festival of Media Asia’s Network of the Year
Worldwide Chairman & CEO of MediaCom, Stephen Allan, added: “These wins demonstrate that our Systems Thinking philosophy is really starting to make waves in the industry, signalling a fantastic start to our journey as The Content + Connections Agency.
“I’m confident that if we follow the US formula of 2014 – a commitment to strong leadership, great people, great work, and real collaboration with our clients, our media and content partners and the entire MediaCom network – we can look forward to even greater successes in the year ahead.”
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