Moby: “Hi-Res Audio is about getting music to a better place”
To launch Sony’s Hi-Res Audio, we created a Mojo and Q partnership featuring Moby| December 1st, 2014
It’s been 15 years since electronic music superstar Moby launched his seminal album PLAY. Anyone aged 30 and upwards would remember the impact that ‘Porcelain’ and ‘Why Does My Heart Feel So Bad’ had in their lives.
So when we had to launch Sony’s latest innovation of high resolution audio, it was fitting to feature Moby in a partnership with iconic UK music publications Mojo and Q. It was a strategic move that we took to reinforce Sony as the pioneer in sound and position the brand as the leader in high resolution audio.
Together with Mojo and Q, we created a film that captured the essence of Moby and expressed his passion for music and technology:
“My goal as a musician is to make music that I love, and hopefully, in the process, make music that people love as well… If someone is willing to make the effort to listen to the music that I’ve made through a platform that respects the music more, that’s of course really gratifying.”