The Salon: why all of our clients will benefit from our SXSW fringe event
The Salon will showcase work from world-class innovators and creatives – here’s why what we do in Texas matters to every single one of the brands we work with| March 13th, 2015
Just as an advertising campaign is no longer only a 30-second TV ad, events are no longer a gathering of a few select guests, designed to create some extra buzz for a brand – they are vehicles for great content to be produced and be shared far beyond the guest list.
Which is why The Salon – our fringe event at the SXSW Festival – has been set up to showcase to all of our clients the cutting-edge content currently being produced and how it can help brands stand out in an increasingly cluttered world.
Along with regular Twitter updates (follow #TheSalonMBA) and Instagram posts, we will be filming all of the key sessions to share on our blog and YouTube, while Yahoo! will also be presenting highlights from across the wider SXSW event.
As we have already mentioned, one of the main purposes of this event is show how we do things rather than why we do them, but it is also important to address the challenges we – and the industry as a whole – face and how we will overcome them.
We will look at how brands, while not publishers themselves, can learn from that industry and implement certain elements into their own business.
We will discuss how new advances technology can be utilised in the best possible way – not as a quick-win gimmick, but as an integral part of a brand’s advertising strategy.
And we will show how, as a Content + Connections agency, content now needs to be designed for the channels it will be distributed on.
But, most importantly of all, we will show how nothing can be a great success without great ideas that result in creating the right message, to the right audience at the right time.
We’re looking forward to sharing what we learn with you.
Follow @weareMBA on Twitter for more news and information on The Salon