Siemens – The Ultimate Dinner Party
Siemens set MediaCom Beyond Advertising the challenge of generating a campaign that could raise awareness of their innovative range of ‘intelligent’ cookware in the run up to Christmas.| January 22nd, 2015
We knew that the target audience have a real interest in culinary experiences and that tips on being the ultimate host would be engaging so, In response, we created a six –week campaign, featuring three engaging episodes, in partnership with The Times, starring Phillip Schofield, Gabby Logan and Alexander Armstrong.
To ensure that viewers were entertained, we ensured that content focused on the guests, the ‘intelligent’ conversation, the atmosphere and everything Pip, Gabs and Alex felt it took to create their Ultimate Dinner Party.
MediaCom Beyond Advertising managed the delivery and production of content, which seamlessly integrated Siemens products while creating delicious recipes. Working with partnered a credible editorial property that resonated with our audience was essential. We invited The Sunday Times along to shoots with recipe writers and photographers for them to capture their own content to then feature in print.
Each week The Sunday Times will include a double page spread featuring each of the celebrity’s perfect dinner parties, in a bid to inspire the Siemens audience who we know love entertaining at home.
The videos are all hosted on the Siemens YouTube channel, supported with a strong video seeding plan as well as support from the talent who are socially promoting the content across their channels.
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