The Creative Trail by Nikon
INTRODUCING THE CREATIVE TRAIL – A CAMPAIGN SPANNING THE CONTINENT, CAPTURING THE UNIQUE JOURNEY OF ONE CAMERA.| October 22nd, 2015
MBA has partnered with Nikon to create their first ever international campaign with a truly global idea – The Creative Trail follows the trail of a Nikon D5500 as it passes from person to person, through countries and across the entire continent. Putting the camera at the heart of the campaign, The Creative Trail captures people’s passions and stories, sharing them with the world.
Nikon is looking to engage and inspire the generation who are savvy social users and avid photographers but who only ever use their smartphones (and filters) to capture pics. We know with a Nikon in hand, you can surpass the quality, detail and depth achieved by any smart phone. Therefore the focus of this campaign is to amplify the DSLR’s ability to generate eye catching photography and moving image – with no filters.
MBA has hand-picked a breadth of social media influencers who each represent different passion points and locations, enabling the camera to travel with blogger Betty Autier famed for her fashion credentials in France, to globe-trotting, travel vlogger Janni Deler in Sweden, to Lukasz Jakobiak a popular presenter and personality in Poland to name a few.
From picturesque Paris to the neon streets of Tokyo we are mapping a truly unique story, brought to you only by Nikon.
The camera is currently in the hands of Rudimental. The band have been giving the camera exclusive access to the intimate life of an artist following them both on and off stage, in the studio, at rehearsals and then on tour at their electrifying gigs. Timing could not be more perfect, with the D5500 capturing the moments leading up to the launch of their highly-anticipated album “We The Generation”, which went straight to number one in the charts. The Creative Trail is celebrating the band’s success with the release of a promotional music video to album-opener “I Will For Love” shot entirely on the D5500 which you can watch here: www.nikoncreativetrail.com.
Rudimental say “We’ve really enjoyed partnering with Nikon’s Creative Trail – the team at Nikon & MBA gave us the flexibility and freedom to add our own creative flavour to the campaign which allowed us to give our fans a true behind-the-scenes insight into the lead up to our (official #1!) album launch!”
Janni is up next and the trail continues until the end of the year.
Check the unique content hub to see all of the other content www.nikoncreativetrail.com