The Salon returns to SXSW to say ‘Hello Tomorrow’
MediaCom Beyond Advertising heads back to Texas in March for another few days of carefully curated content looking at the future of the industry…| February 8th, 2016
Following the success of last year’s global, future-facing event, MediaCom Beyond Advertising will once again be pulling on our Stetsons and heading to Austin to host The Salon at SXSW.
MBA will take over an authentic, Downtown space on 15 & 16 March to create a unique space for clients to immerse themselves in inspiring conversations, interactive screenings and creative live performances from influential figures.
Our agenda will feature leading innovators and pioneers from the worlds of technology and creativity, discussing the three core themes of our conference; ‘Branded Content: Advertising or Entertainment?’, ‘The Advertising Technology Paradox’ and ‘New Models for Success’.
At last year’s event we focused on what content is so vital for brands.
Supported by our headline partner, Yahoo!, we’ll be looking at how brands can produce great content and how they can ensure their content reaches the great audience that it deserves.
Watch this space for more details about our keynote speakers and more…
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