Three reasons why media agencies are the future
In advertising, content is king. We at MediaCom Beyond Advertising pride ourselves on our ability to position ourselves alongside this mantra. Branded content is nothing new, though it is evolving, and rapidly.| September 23rd, 2015
Brands are working harder to engage with their audiences in ways their audiences want to be engaged with. Gone are the days of simply running a thirty second TV ad.
Our strategizing has gotten slicker, our knowledge of our audiences more in-depth and a little thing called the internet has come along and changed the way we all engage with the world around us. Now we can interact with our audiences in ways we would never have dreamed of even five years ago, making the future all the more exciting.
All this is very well – great, in fact, but it does mean a change in the media landscape.
Given the advancements proffered by the digital age all agencies face a challenge; change or face an unpredictable future. Thankfully, MediaCom has led the way in rising to the challenge and goes to prove that media agencies are, in fact, the future. By expanding our remit we are able to keep pace with this changing landscape.
We have the right access to platforms
Rather than making albeit great content and hoping for the best response, we have unrivalled access to platforms. We pride ourselves on building relationships with the right people, from media owners through to influencers, to get the best results for our clients.
We have diverse backgrounds
Due to the nature of our work and the set-up of MediaCom we have a huge array of people with different skillsets and experiences surrounding us. In MediaCom Beyond Advertising specifically we have writers, producers and social experts through to artists and graphic designers. We benefit from our team’s avid interests outside of work too, meaning a great array of disciplines are brought to every brief and every meeting, every time.
We are connected
We might have the right access to platforms but we also have access to the necessary insights into our audiences meaning we can tailor content that we know our audience will both love and engage with. What’s more, we have all the right people (remember the guys with the diverse backgrounds?) in the same building. Instead of trying to find the right people with the right specialisms they’re right here at our fingertips – we can access this fountain of knowledge in the time it takes to wander over to someone’s desk.