MBA WINS BIG AT THE INTERNATIONAL CONTENT MARKETING AWARDS 2016
THREE GOLDS AND A BRONZE ROUNDS OFF ANOTHER BRILLIANT YEAR FOR MEDIACOM BEYOND ADVERTISING…
The International Content Marketing Awards (CMAs) have become one of the most competitive content awards around. Hosted at the Roundhouse in Camden the evening saw MediaCom Beyond Advertising walk away with three golds and a bronze for our work around the MBA Network.
Scope’s End the Awkward campaign received a gold in the Best Specialist category. In collaboration with Channel 4, Scope took people’s awkwardness around disability and turned it into a successful and engaging series across multiple platforms whilst still reaching a mass audience.
A gold in the FMCG category was awarded to our Canadian team for the Skittles Holiday Pawn Shop, a campaign that saw customers exchange their unwanted Christmas presents in return for packs of Skittles!
Another gold was won in the Best B2B category for Headstart for Danske Bank Business by MBA Denmark which found a solution for Danske Bank to speak directly with its big business prospects.
Finally MBA UK were awarded a Bronze in the Best Travel category for Find Your Scene with Thomson & ASOS, changing perceptions of package holidays for 18-30s to promote Thomson Scene.
Fantasic wins for Team MBA!
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