MediaCom APAC wins big at The Festival of Media Asia Pacific Awards
MediaCom receives 2 gold, 3 silver and 1 bronze award at The Festival of Media Asia Pacific Awards
Hosted in Twitter’s regional headquarters in Singapore, MediaCom were crowned winners of 6 awards for 3 campaigns from across the region at The Festival of Media Asia Pacific Awards. Winning 6 of their 15 shortlisted campaigns, this has been the best performance the agency has achieved at the annual festival to date converting 40% of their shortlists to wins.
Rewarding the best in media thinking, The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media by celebrating the best in media thinking and communications across the APAC region.
MediaCom is thrilled to be amongst the winners chosen by a senior panel of industry experts consisting of agency heads and global brand marketers led by Rahul Welde, Regional Vice President Media, Unilever and Margot Torres, Executive Vice President & Deputy Managing Director, McDonald’s Philippines.
As such, it is with great pleasure to announce that MediaCom received the following awards:
- Gold: Best Communications Strategy/ Bank of New Zealand (BNZ), Show Me The Money!
- Gold: The Effectiveness Award/ P&G, Ariel removed the stains of Social Inequality
- Silver: Best Communications Strategy/ P&G, Ariel removed the stains of Social Inequality
- Silver: Best Content Creation Award/ P&G, Duracell Firies
- Silver: Best Entertainment Platform/ P&G, Duracell Firies
- Bronze: Best Launch Campaign/ P&G, Ariel removed the stains of Social Inequality
Gold winner, MediaCom India’s campaign “Ariel removed the stains of Social Inequality” challenged the norm by asking men in India “Is Laundry only a woman’s job?” This brought the debate of equality to the forefront. Men in India spoke up and pledged to contribute to household chores. To support this movement, Ariel launched a new pack, (with detailed instructions) with which even men could do laundry. The campaign was a huge success resulting in 28% uplift in ad recall and 60% increase in sales.
Mark Heap, CEO MediaCom APAC said, “I am extremely proud of what we’ve achieved this year, this result is just fantastic! Receiving recognition for our work across such a wide array of categories shows that our work is truly best in class across the region.
As I always say, we’re only able to succeed with the commitment of our teams. I would like to thank everyone who contributed to these wins. Congratulations!”.
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