MediaCom Portugal wins big at the Sapo Digital Awards
MediaCom Beyond Advertising Portugal has won two awards at the Sapo Digital Awards.
MediaCom Beyond Advertising picked up gold in the Best Integrated Plan category with our brand entertainment project ‘Coca-Cola Factor X’, in which we went beyond the simple on-air product placement and took full advantage of the organic scale and engagement of the Factor X Facebook page by developing exclusive content for that channel.
For SEAT MediaCom won a Bronze in the Auto Sector category with a project developed with FOX channel for SEAT Leon X-PERIENCE, in which we successfully took advantage of the “running hype” that is happening locally, by giving runners what they want and need, running tips.
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