The world of advertising and communications has changed dramatically and MediaCom Beyond Advertising is leading that change. It is no longer enough to bombard our way into culture, we must become part of it.

Our world class team of creators, producers, writers, bloggers, strategists and analysts create tailor-made communications solutions for our clients. These can include content, events, experiential, sponsorship, social media and search engine optimization.

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OFCOM & product placement: how has the industry fared?
It’s nothing new. Rumour has it that Jules Verne, the 1873 author of ‘Around the World in Eighty Days’ was lobbied hard by transport and shipping companies, keen to get a mention of their services on the most influential platform of the day, the book. Fast forward to the present day and product placement is a regulated business proposition. In 2011, UK regulations were relaxed by OFCOM. Eighteen months on, and having worked on a variety of placements with clients, what have we learnt? Chris Fuller, Mediacom Beyond Advertising’s Broadcast Sponsorship Associate Director bought us up to speed. Chris, clarify … Continue reading

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RT @willpscott: @weareMBA @guardian brilliant article & totally agree. If content is both of a high quality & relevant, it will benefit bot…